ABOUT US

 

The Why

I’m Joy — Creator and Founder of Frank + Bare, all-natural AHA deodorants. I’ve always been inspired by nature, its beauty, its complexity, its essence, and the way it shapes our wellbeing. That inspiration is woven into every part of Frank + Bare.

Where It All Began

Frank + Bare was founded with a clear purpose: to create a safe, healthy alternative to mainstream antiperspirants and deodorants. I wanted a formulation that was not only natural and effective against odour, but also pH balanced and beneficial for the skin, enjoyable to apply, and kind to the planet.

The Research & the Journey

I spent months “researching the research”: studying the science of odour, trialling ingredients, and reading thousands of consumer comments about what wasn’t working in natural deodorants. With my pharmaceutical background and this knowledge, I began experimenting with formulas until I found what was missing in the market a pH balanced deodorant that not only stops odour it tackles hyper-pigmentation and ingrown hairs to leave the skin brighter and smoother. 

The Breakthrough: AHAs

The result was a science-based formulation, now named AHA Natural Deodorant, using five AHAs (alpha hydroxy acids) as the active ingredients — unlike any other natural deodorant in Australia. The result? An Australian-made skin-care deodorant that:

  • Feels beautiful to apply
  • Neutralises body odour at the source
  • Helps smooth skin and improve appearance
  • Is plant-based, vegan, and cruelty-free

Discover some of our favourites: Fragrance-Free, Coconut & Lime, Oakmoss & Myrrh.

Our Commitment

Frank + Bare is more than just natural deodorant. It’s a holistic approach for both body and earth. That means:

  • Zero waste: packaging and shipping are fully recyclable, we use cardboard push-up packaging, printed with soy inks
  • Giving back: $1 from every purchase is donated to Australian environmental initiatives
  • Sustainability: only plant-based, responsibly sourced ingredients

Recognition

Awarded Gold at the Clean + Conscious Awards 2021 and celebrated in 2025 by World of Packaging for our sustainable, plastic-free design, Frank + Bare continues to lead the way in eco-luxury personal care.

The Why

My goal has always been to give people a natural option that works, feels amazing, is beneficial to the skin and does no harm, while also creating positive environmental and social change. Together, with every natural AHA deodorant we make, we’re building a better world for future generations.

“One Body. One Earth. One chance to care for both.”  
Joy Clarke, Founder of Frank + Bare