ABOUT US

I’m Joy, Founder of Frank + Bare.

I’ve always been drawn to nature, its beauty, its complexity, and the way it supports our wellbeing. That thinking sits at the heart of everything we create.

Where it began

Frank + Bare was founded with a clear purpose, to create a deodorant that was not only natural, but genuinely effective, and beneficial for the skin.

I wanted something that worked with the body, not against it. A formula that felt good to use, supported skin health, and aligned with a more conscious way of living.

The research

I spent many months researching the science of odour, studying ingredients, and reading thousands of real experiences from people frustrated with natural deodorants that simply didn’t perform.

With a background in pharmaceuticals, I began formulating, testing, and refining, searching for a better approach.

The breakthrough

The result was a pH-focused formula powered by alpha hydroxy acids (AHAs).

Instead of masking odour or blocking sweat, it works by supporting the skin’s natural balance, helping to reduce odour at its source while improving how the skin looks and feels over time.

What began as an underarm solution quickly became something more, a deodorant designed for whole body use, wherever skin needs care and freshness.

More than deodorant

Frank + Bare is built on the belief that deodorant can be more than functional. It can be skincare.

• Neutralises odour at the source
• Supports smoother, more even-looking skin
• Gentle enough for delicate areas
• Plant-based, vegan and cruelty-free

Our commitment

Every part of Frank + Bare is designed with intention, for both body and earth.

• Sustainable materials and recyclable packaging
• Responsibly sourced, plant-based ingredients
• Ongoing support for environmental initiatives

Recognition

Frank + Bare has been recognised by the Clean + Conscious Awards and continues to be celebrated for both performance and sustainable design.

The Why

This has always been about creating something better, a product that works, feels good on the skin, and reflects a more considered way of living.

Because how we care for our bodies should be as thoughtful as how we care for the world around us.

One Body. One Earth. One chance to care for both.
Joy Clarke, Founder